Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After assessing the brand’s products, Landing saw opportunities for Kitao to repackage in order to create an on-shelf presence that would appeal more to both retail buyers and beauty consumers.
Landing developed a cost-effective solution to visibly revamp the products within the brand’s limited budget.
Landing developed a refreshed packaging suite, including recyclable cardboard cartons, a signature brand pattern inspired by the tea leaf, and labels for the primary and secondary packaging. This repackaging initiative resulted in the brand successfully acquiring distribution at a number of American beauty retailers, including Ulta Beauty.
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