Summer Glow Showroom 2021: Recap & Insights

@Nicole Laeno 

This Summer, the Landing International Agency team hosted our annual Summer Glow Showroom and Activation to celebrate some fun-in-the-sun with our favorite influencers, celebrity makeup artists, and editors.

Held June 1st – August 31st, the three-month event was an opportunity for emerging brands to showcase their top products to the industry’s foremost tastemakers.  We had guests ranging from TikTok’s Head of Beauty to skincare influencers who share only the best-of-the-best of what’s on the market.

We’ve recapped some of our top moments and insights. Here’s how it all went down: 

Landing threw a kick-off mobile party on behalf of our ten participating brands, traveling around Los Angeles in a custom skincare ice cream truck. At the party, influencers had the opportunity to snap pics at our branded photo station and try out key products at our beauty product showcase. The fun and engaging activation resulted in immediate returns with attendees posting high-value content in support of each participating brand.

Some of the guests included @PatrickTa , @AshKHolm, @GracePae, @SaraTan and @NicoleLaeno

The three-month Summer Glow Showroom continued engagement with our array of brands. Some of the top picks were the newly launched Cheeky Rose Blush from Winky Lux, COSRX’s recently launched lip collection, and a fan favorite – Sacheu Beauty’s stainless steel gua sha. Influencers, editors and MUAs were drawn to the assortment of makeup, skincare, and tools that provided a full routine and look. 

The event resulted in a total of 87 1:1 appointments, 300+ IG posts and mentions, and ongoing partnerships on behalf of participating brands with influencers, editors, and celebrity MUAs. All-in-all, we call this event a success!

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