Rokael Beauty MUA Virtual Event

Kitao was a new emerging skincare brand in the J-Beauty category in the US. Kitao was looking to hold influencer events to introduce the brand as a whole to the US market. Faced with the challenge of Covid-19, Landing was slated to come up with an influencer marketing event strategy that would effectively and authentically introduce Kitao for brand awareness.

Landing hosted a series of mini events, each with a different theme, interactive opportunity, and influencer and/or celebrity host. Each event targeted a unique subset of influencers with different follower bases.

In addition to building overall brand awareness, Kitao’s sales tripled for the following weeks after the event.

Find out more about how Landing can support your brand.

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