The Ordinary cozies up to Ulta Beauty 

Glossy | 19 March 2021

After launching its 36-shade makeup concealer collection via its direct channels in January, The Ordinary has decided to exclusively work with Ulta Beauty to carry its entire makeup range moving forward. The product collection will launch first on Ulta.com on March 21 before entering 326 brick-and-mortar stores on May 3. The Ordinary is also increasing its number of items sold through Ulta Beauty from 22 to 112 products across skin care and makeup. Its products will further expand to all 1,200 Ulta Beauty doors in 2021. The expansion of color cosmetics and the Ulta Beauty partnership goes against the grain of beauty trends, wherein makeup has seen a sustained sales decline since even before the pandemic. Ulta Beauty’s overall assortment has leaned heavily toward makeup, but it has been making inroads with noteworthy hair- and skin-care brands through its new Conscious Beauty program. In 2020, Deciem, which is the parent company of The Ordinary, as well as brands Niod and Hif, nearly doubled its sales to approximately $460 million.

white space 18

The 10 most innovative retail companies in 2021

Fast Company | 9 March 2021

  • Shopify – For giving small shops a lifeline
  • Nike – For reclaiming its relationship with its customers
  • RESONANCE – For simplifying on-demand manufacturing
  • DEPOP – For cultivating the next generation of sustainable designers
  • THE CITIZENRY – For recognizing artisans as designers
  • ULTA BEAUTY – For scaling virtual makeup try-ons when we needed it most
  • ITALIC – For democratizing luxury craftsmanship
  • CAREWELL – For building the Amazon of home health products
  • REBAG – For creating the Kelley Blue Book for luxury handbags
  • CANADA GOOSE – For reimagining storefronts as museums
white space 19

Millennial pink is dead: Unpacking Gen Z’s imperfect, bright and unapologetic aesthetic

Glossy | 8 March 2021

“Gen Zers are gravitating toward things that feel a little bit anachronistic,” he said. Even if it’s as simple as going back to serif font. “We want a little bit of that sense of nostalgia and comfort, because everything being super utilitarian and super technocratic is just a little bit too cold for this moment. We want something that feels a little bit more human.” In the same vein, the brands that resonate with Gen Z are “not talking down to them.” So, how does a brand successfully communicate with Gen Z? “You do it in a way that speaks to how we communicate online, whether it’s through memes or humorous imagery, or just being a little self-effacing and not taking yourself too seriously,” Milstein said. To boil it down: “The Instagram aesthetic came of age with Instagram, and now we’re seeing the maturation of the TikTok aesthetic.”

white space 20

$16.9 Billion Men’s Skincare Products Market – Global Trajectory & Analytics to 2027

Yahoo | 19 March 2021

Global Men’s Skincare Products Market to Reach $16.9 Billion by 2027 Amid the COVID-19 crisis, the global market for Men’s Skincare Products estimated at US$ 12 Billion in the year 2020, is projected to reach a revised size of US$ 16.9 Billion by 2027, growing at a CAGR of 5.1% over the analysis period 2020-2027. Shave Care, one of the segments analyzed in the report, is projected to record a 5.6% CAGR and reach US$ 5.9 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Creams & Moisturizers segment is readjusted to a revised 5% CAGR for the next 7-year period.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top