Since 2016, David Yi has been an inspiring voice in the beauty community and used his platform, Very Good Light, to foster a community of inclusivity and a safe space to empower conversations about redefining masculinity. David has since launched a gender-inclusive personal care brand in 2021, Good Light, that believes in beauty beyond the binary. Good Light breaks boundaries in the beauty landscape that are traditionally hyper-masculine and hyper-feminine. “Gendered products even exclude non-binary folks who perhaps go to beauty aisles and they’re like, ‘This is so hyper-feminine or hyper-masculine, why can’t I just shop in the freedom of celebrating my own beauty?’” Yi says.
Additionally, Good Light pledges 1% of sales to give to True Colors United, an organization that implements innovative solutions to youth homelessness that focus on the unique experiences of LGBTQIA+ community.
All Good Light products are clean, vegan, formulated with sensitive skin in mind, and packaged in 100% sustainable, recyclable packaging. Here are some of our team’s favorite products:
Moon Glow Milky Toning Lotion $22.00
What it is: This fragrance-free and pH-balanced toning lotion is hydrating, nourishing, and soothing. It has ceramides to help promote a robust skin barrier function, natural Alpha Hydroxy Acids to slough dead skin cells, and meadowfoam seed oil to help with anti-inflammation. Working together, these powerhouse ingredients help with dryness and to strengthen your skin.
How to use: After cleansing, dispense lotion onto your hands or on a cotton round and massage into skin to balance the pH of your skin and to replenish moisture. Gentle enough for day and night use.
Order of Eclipse Hyaluronic Cream $28.00
What it is: An ultra hydrating gel-cream hybrid formula that boosts skin barrier function, reduces inflammation, supports skin regeneration and seals in your skincare. This hero product uses vegan squalane to aid in cell regeneration, glycerin as an anti-inflammatory humectant, Meshima mushroom to improve collagen retention to boost skin firmness, and three different sized hyaluronic acid molecules to deeply penetrate moisture into the skin.
How to use: Massage cream into the face and neck both morning and night. Best used after cleansing, toning, and applying serum.
Learn more about the entire Good Light line on BeautyFluent, the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor.