This Summer, the Landing International Agency team hosted our annual Summer Glow Showroom and Activation to celebrate some fun-in-the-sun with our favorite influencers, celebrity makeup artists, and editors. Held June 1st – August 31st, the three-month event was an opportunity for emerging brands to showcase their top products to the industry’s foremost tastemakers. We …
What The Top Celebrity MUAs Are Looking For This Winter Season Nothing can stop Awards Season 2021, not even COVID-19. With the new norm of virtual red carpets, celebrities still need to look camera-ready. Last season, our agency team was hard at work, holding 1:1 appointments, digitally and safely in-person, for celebrity makeup artists at …
Hanskin approached Landing International in 2018 to refine their brand identity for a U.S. audience. While the brand was well-known in its home market in Korea, it did not have key differentiators needed to make it appealing to American beauty buyers. Landing saw an opportunity to use the brand’s heritage as the inventors of BB …
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After reviewing the brand assets, Landing’s agency team saw an opportunity for Kitao to improve its brand messaging to better align with the discerning tastes of American beauty buyers. Landing’s strategy centered the brand around its signature matcha ingredient and how the ingredient …
Kitao was a new emerging skincare brand in the J-Beauty category in the US. Kitao was looking to hold influencer events to introduce the brand as a whole to the US market. Faced with the challenge of Covid-19, Landing was slated to come up with an influencer marketing event strategy that would effectively and authentically …
Klairs came to Landing to help assist in marketing efforts to support their product sales at Ulta. They came with two different campaigns: one for a celebration of their one-millionth sale of their Freshly Juiced Vitamin C Drop and a second for their new product launches at Ulta. For the Freshly Juiced Vitamin C Drop …
Matcha-infused, J-Beauty brand, Kitao, newly launched into the US retail market and was looking for media coverage to increase retail sales and overall brand awareness. Although established in Japan, the brand lacked any recognition in the states. Kitao approached Landing to create a communications brand strategy that would communicate the products Japanese heritage techniques and …
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After reviewing the brand assets, Landing’s agency team saw an opportunity for Kitao to improve its brand messaging to better align with the discerning tastes of American beauty buyers. Landing’s strategy centered the brand around its signature matcha ingredient and how the ingredient …
Starting in 2019, emerging skincare brand, Hanskin, sought out Landing to assist in building their social media presence and engagement. After seeing an increase in sales from organic influencer coverage, they realized the importance of influencer marketing in building overall brand equity and consumer reach across digital platforms. Landing was set with the task to …
Developing an Integrated Influencer Marketing Plan Read More »
Hanskin’s hero skus received recognition alongside winning competitor brands in Allure, Well + Good, Byrdie, Marie Claire, Glamour, and more
