Last month, we hosted a Galentine’s Day Event exclusively for beauty advisors in Downtown LA. It was an exciting opportunity for BAs across retail to come together and learn about brands like COSRX, Ardell Beauty, Tangle Teezer, and good light cosmetics. As always, the beauty advisors were eager to share their insights and enthusiasm …
3 Things We Learned From BeautyFluencers at Our Latest Event Read More »
As a woman-led company, Landing’s mission has always been closely tied to creating more opportunities for women leaders in the beauty industry. A 2016 report by LedBetter, a research group that measures gender disparity, found that only 29% of board and executive positions in beauty are held by women. But as the indie beauty movement …
With the TikTok hashtag #GuaSha amassing over 658.4 million views, it seems as though everyones For You Page has become flooded with videos describing amazing results after using facial massage tools at home. But some may still be asking, what exactly are these tools, and why should I own one? Gua Sha is a traditional …
This Summer, the Landing International Agency team hosted our annual Summer Glow Showroom and Activation to celebrate some fun-in-the-sun with our favorite influencers, celebrity makeup artists, and editors. Held June 1st – August 31st, the three-month event was an opportunity for emerging brands to showcase their top products to the industry’s foremost tastemakers. We …
The Latest Trend in Skincare Is Snail Mucus Hollywood generally embraces — if not publicly, then privately — any treatment, procedure or ingredient that promises miraculous fountain-of-youth-like results, and the latest trend to make its way stateside is no different, though it’s a little cringe-worthy. Snail slime, technically known as snail mucinor mucus, is a popular …
Skincare has replaced foundation and lipsticks in place of the continued mask policies across the country. The summer skincare trends have emphasized incorporating hydrating ingredients to our lineups with a focus on vitamin C, niacinamide, glycerin, and our favorite, propolis. Propolis’s growth in popularity is for a good reason. Propolis will fight mascne before it …
What The Top Celebrity MUAs Are Looking For This Winter Season Nothing can stop Awards Season 2021, not even COVID-19. With the new norm of virtual red carpets, celebrities still need to look camera-ready. Last season, our agency team was hard at work, holding 1:1 appointments, digitally and safely in-person, for celebrity makeup artists at …
