How many times have you heard that tech will spell the demise of in-store shopping? From e-commerce to AR/AI try-on tools, every new technological advancement has sent forecasters predicting the end of brick-and-mortar as we know it. But those predictions haven’t panned out. If the recent retail renaissance has proven anything, it’s that brick-and-mortar will always …
As a woman-led company, Landing’s mission has always been closely tied to creating more opportunities for women leaders in the beauty industry. A 2016 report by LedBetter, a research group that measures gender disparity, found that only 29% of board and executive positions in beauty are held by women. But as the indie beauty movement …
With the TikTok hashtag #GuaSha amassing over 658.4 million views, it seems as though everyones For You Page has become flooded with videos describing amazing results after using facial massage tools at home. But some may still be asking, what exactly are these tools, and why should I own one? Gua Sha is a traditional …
This Summer, the Landing International Agency team hosted our annual Summer Glow Showroom and Activation to celebrate some fun-in-the-sun with our favorite influencers, celebrity makeup artists, and editors. Held June 1st – August 31st, the three-month event was an opportunity for emerging brands to showcase their top products to the industry’s foremost tastemakers. We …
The Latest Trend in Skincare Is Snail Mucus Hollywood generally embraces — if not publicly, then privately — any treatment, procedure or ingredient that promises miraculous fountain-of-youth-like results, and the latest trend to make its way stateside is no different, though it’s a little cringe-worthy. Snail slime, technically known as snail mucinor mucus, is a popular …
Skincare has replaced foundation and lipsticks in place of the continued mask policies across the country. The summer skincare trends have emphasized incorporating hydrating ingredients to our lineups with a focus on vitamin C, niacinamide, glycerin, and our favorite, propolis. Propolis’s growth in popularity is for a good reason. Propolis will fight mascne before it …
Consumers are exceedingly interested in cannabis beauty, but don’t understand it, according to a new report. Based on a year-over-year analysis of Google data, the report issued by machine intelligence platform Spate and Landing International, which connects emerging beauty brands to retailers, reveals cannabis beauty searches have skyrocketed 89.1% to 1.5 million monthly. The volume is so …
What The Top Celebrity MUAs Are Looking For This Winter Season Nothing can stop Awards Season 2021, not even COVID-19. With the new norm of virtual red carpets, celebrities still need to look camera-ready. Last season, our agency team was hard at work, holding 1:1 appointments, digitally and safely in-person, for celebrity makeup artists at …
Hanskin approached Landing International in 2018 to refine their brand identity for a U.S. audience. While the brand was well-known in its home market in Korea, it did not have key differentiators needed to make it appealing to American beauty buyers. Landing saw an opportunity to use the brand’s heritage as the inventors of BB …
Kmoni, that small business, natural ingredient bath and body brand was looking to launch into retail. With no retailer partners at the time, Kmoni pitched its Island Vibez Body Polish to participate in Landing’s monthly buyer box series. Landing included the brand in its Black Owned Box that highlighted the best among Black owned, emerging …
