Trends

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Clean Beauty Trend Report: January 2022

It’s a new year, and with it, beauty brands and retailers are beginning to announce their most exciting new initiatives. As our industry’s fastest growing segment, clean beauty shows no signs of slowing down–instead, it’s shifting to reflect changes in consumer demand. Read on to discover four clean beauty trends to watch.

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5 Takeaways from Glossy’s Clean Beauty Summit

On Monday, November 15, Landing CEO Sarah Chung was joined by Jeannie Jarnot, CEO and founder of Beauty Heroes and Elena Severin, senior director of merchandising at The Detox Market, to discuss the future of clean beauty in retail at Glossy’s Clean Beauty Summit. The panel discussed shifting clean beauty standards, customer expectations, and common …

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Searching for Standards in the Clean Beauty Revolution

Most retail buyers don’t have degrees in cosmetic chemistry; and yet, the rapid growth of the clean beauty revolution has left many buyers with the time-consuming task of determining whether brands meet their clean standards. Let’s take a closer look at this problem and how Landing’s new Clean PreCheck tool can present a solution.  The …

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Why Does Packaging Matter?

Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After assessing the brand’s products, Landing saw opportunities for Kitao to repackage in order to create an on-shelf presence that would appeal more to both retail buyers and beauty consumers.    Landing developed a cost-effective solution to visibly revamp the products within the …

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