We asked 110 beauty advisors from 52 Ulta and JCPenney Beauty locations what customers ask for most when they come into the store. Here’s what they said: 38 beauty advisors said that customers come in looking for products from influencer brands. 36 beauty advisors said that customers come in looking for viral products …
So you want to build a community on social media? Start with these easy tips to craft a strong strategy and get new organic followers. General Best Practices Authenticity Above All: Choose personality over polish Community > Everything: Engage with your champions to build connection Reach Out: Engage with other similar pages to prompt …
Just two short years ago, economists and cosmetics industry experts wondered if COVID would be the final nail in retail’s coffin. Over 12,000 stores closed in 2020, on the heels of a similar downturn in 2019 that some labeled “The Retail Apocalypse.” But as we emerge from the darkest days of the pandemic, retail is …
Examining the past, present and future of the industry’s fast-growing segment Since the early 2000s, clean beauty has taken the industry by storm: launching thousands of new brands from relative anonymity to superstardom. But as we look back on the last two decades of category growth, the clean beauty movement is experiencing a sea change. As …
It’s a new year, and with it, beauty brands and retailers are beginning to announce their most exciting new initiatives. As our industry’s fastest growing segment, clean beauty shows no signs of slowing down–instead, it’s shifting to reflect changes in consumer demand. Read on to discover four clean beauty trends to watch.
For over a decade, clean beauty has been one of our industry’s fastest growing categories.
On Monday, November 15, Landing CEO Sarah Chung was joined by Jeannie Jarnot, CEO and founder of Beauty Heroes and Elena Severin, senior director of merchandising at The Detox Market, to discuss the future of clean beauty in retail at Glossy’s Clean Beauty Summit. The panel discussed shifting clean beauty standards, customer expectations, and common …
Most retail buyers don’t have degrees in cosmetic chemistry; and yet, the rapid growth of the clean beauty revolution has left many buyers with the time-consuming task of determining whether brands meet their clean standards. Let’s take a closer look at this problem and how Landing’s new Clean PreCheck tool can present a solution. The …
Searching for Standards in the Clean Beauty Revolution Read More »
As consumer values and expectations shifted, big beauty corporates and startups alike have been forced to adapt. From ‘microbiome’ beauty to virtual try-on, here are the trends and tech that will continue to transform the sector in 2021 and beyond. A year later, Covid-19 continues to shape the beauty space, but brands are now better …
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After assessing the brand’s products, Landing saw opportunities for Kitao to repackage in order to create an on-shelf presence that would appeal more to both retail buyers and beauty consumers. Landing developed a cost-effective solution to visibly revamp the products within the …
