Does your brand stand out from the pack? Crafting your brand message is no small task: with thousands of beauty brands on the market, it might feel like it’s all been said before. Here’s how to set yourself apart. Center Your Values: Is your brand committed to diversity? Going above and beyond in sustainability? …
Did you know that most beauty advisors like learning about new products and brands by watching videos? But with entertaining TikTok and Instagram content at their fingertips, a boring brand video isn’t going to cut it. Here are a few best practices to help you create better videos to upload to your brand profile on …
Expand Your Retail Footprint with Landing Marketplace Hoping to break into more doors? You’ve come to the right place. Follow these easy steps to maximize your Landing subscription and get discovered by leading beauty retail buyers. 1) Publish Your Product Catalog So Buyers Can Discover Your Brand Add your entire collection to Landing Marketplace …
If you’re a Landing Plus or Premium subscriber, you have access to BeautyFluent, our revolutionary mobile training app that makes it easy to give sales associates the info they need to guide customers to your brand on the sales floor. Still figuring out how to use BeautyFluent to your advantage? Here’s a quick guide to …
How to Leverage BeautyFluent at all Your Retail Locations Read More »
Welcome to Landing, your B2B tech platform for boosting sell-in and sell-through at beauty retail. To get the most of our tools, you’ll need to complete your brand profile. This makes it possible to: Get exposed to hundreds of leading beauty buyers Be included in our quarterly pitches to top retailers Create training sheets …
As the only tech platform made by beauty experts for the beauty and wellness industry, everything we do here at Landing HQ is designed to level the playing field for indie beauty brands–making it easier for you to succeed at retail and beyond. While many of our platform’s features are available with our free subscription, …
New to beauty retail? Because you’re competing with household names on shelf, you need a training program to win the hearts of sales associates so they’ll recommend your products to shoppers. But historically, retail training has demanded brand budgets in the hundreds of thousands of dollars–with full-time brand employees or high-price contractors visiting individual stores …
We asked 110 beauty advisors from 52 Ulta and JCPenney Beauty locations what customers ask for most when they come into the store. Here’s what they said: 38 beauty advisors said that customers come in looking for products from influencer brands. 36 beauty advisors said that customers come in looking for viral products …
Meet BeautyFluent, the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. “We created BeautyFluent to make training more effective, efficient, and empowering for brands. With BeautyFluent, you don’t need a huge budget or nationwide sales team to tap into a diverse community of …
BeautyFluent, powered by Landing International, is the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. Our app makes it simple for beauty advisors to discover your product training in 3 easy ways. Scan to Learn Beauty advisor scans your product barcode Instant …
