Does your brand stand out from the pack? Crafting your brand message is no small task: with thousands of beauty brands on the market, it might feel like it’s all been said before. Here’s how to set yourself apart. Center Your Values: Is your brand committed to diversity? Going above and beyond in sustainability? …
Did you know that most beauty advisors like learning about new products and brands by watching videos? But with entertaining TikTok and Instagram content at their fingertips, a boring brand video isn’t going to cut it. Here are a few best practices to help you create better videos to upload to your brand profile on …
If you’re a Landing Plus or Premium subscriber, you have access to BeautyFluent, our revolutionary mobile training app that makes it easy to give sales associates the info they need to guide customers to your brand on the sales floor. Still figuring out how to use BeautyFluent to your advantage? Here’s a quick guide to …
How to Leverage BeautyFluent at all Your Retail Locations Read More »
New to beauty retail? Because you’re competing with household names on shelf, you need a training program to win the hearts of sales associates so they’ll recommend your products to shoppers. But historically, retail training has demanded brand budgets in the hundreds of thousands of dollars–with full-time brand employees or high-price contractors visiting individual stores …
Since we launched BeautyFluent, we’ve gotten to know hundreds of beauty advisors in the BeautyFluent community. Every time we meet, we ask one key question: what can brands do differently to stand out at retail? Here are three pieces of advice beauty advisors have to offer to help you cut through the noise: 1) Add …
How do beauty advisors access BeautyFluent? BeautyFluent is available for free to download through the Apple App Store and Google Play. How do you assure that only Beauty Advisors have access to the app? At registration, beauty advisors must identify which retailer they work for and which location. This ensures that your training materials …
The role of the beauty advisor in promoting brand awareness is often enormously undervalued. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that beauty advisors are falling in love with your brand and sharing that love with customers? …
7 Tips For Increasing Beauty Advisor Product Knowledge Read More »
Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out …
3 Reasons Why Consumers Aren’t Buying Your Product Read More »
Your products are finally available in retail stores: congratulations! But what happens next? Between drawing up marketing plans and managing the operational logistics of breaking into retail, many brands forget one critical piece: retail sales training. This essential educational initiative ensures that beauty advisors working in retail stores know your brand exists and understand how …
Has your buyer asked you about your training strategy yet? For decades, training has been considered one of the most tried-and-true ways to improve beauty retail sales and increase customer awareness. An entire B2B industry of consultants, sales advisors, and expert educators has popped up to help beauty brands reap the benefits from smart training …
Success Stories That Prove Training Really Works Read More »
