How to Create a Better Brand Message
How to Create a Better Brand Message Does your brand stand out from the pack? Crafting your brand message is no small task: with thousands of beauty brands on the market, it might feel like it’s all been said before. Here’s how to set yourself apart. Center Your Values: Is your brand committed […]
How to Create a Compelling Brand Video
How to Create a Compelling Brand Video for BeautyFluent Did you know that most beauty advisors like learning about new products and brands by watching videos? But with entertaining TikTok and Instagram content at their fingertips, a boring brand video isn’t going to cut it. Here are a few best practices to help you create […]
How to Leverage BeautyFluent at all Your Retail Locations
How to Leverage BeautyFluent at all Your Retail Locations If you’re a Landing Plus or Premium subscriber, you have access to BeautyFluent, our revolutionary mobile training app that makes it easy to give sales associates the info they need to guide customers to your brand on the sales floor. Still figuring out how to use […]
3 Things We Learned From BeautyFluencers at Our Latest Event
Last month, we hosted a Galentine’s Day Event exclusively for beauty advisors in Downtown LA. It was an exciting opportunity for BAs across retail to come together and learn about brands like COSRX, Ardell Beauty, Tangle Teezer, and good light cosmetics. As always, the beauty advisors were eager to share their insights and enthusiasm […]
What beauty advisors say about your brand
Since we launched BeautyFluent, we’ve gotten to know hundreds of beauty advisors in the BeautyFluent community. Every time we meet, we ask one key question: what can brands do differently to stand out at retail? Here are three pieces of advice beauty advisors have to offer to help you cut through the noise: 1) Add […]
BeautyFluent FAQs
How do beauty advisors access BeautyFluent? BeautyFluent is available for free to download through the Apple App Store and Google Play. How do you assure that only Beauty Advisors have access to the app? At registration, beauty advisors must identify which retailer they work for and which location. This ensures that your training materials […]
7 Tips For Increasing Beauty Advisor Product Knowledge
The role of the beauty advisor in promoting brand awareness is often enormously undervalued. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that beauty advisors are falling in love with your brand and sharing that love with customers? […]
3 Reasons Why Consumers Aren’t Buying Your Product
Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out […]
BeautyFluent: Retail Sales Training Made Easy
Your products are finally available in retail stores: congratulations! But what happens next? Between drawing up marketing plans and managing the operational logistics of breaking into retail, many brands forget one critical piece: retail sales training. This essential educational initiative ensures that beauty advisors working in retail stores know your brand exists and understand how […]