Success Stories That Prove Training Really Works

Has your buyer asked you about your training strategy yet? For decades, training has been considered one of the most tried-and-true ways to improve beauty retail sales and increase customer awareness. An entire B2B industry of consultants, sales advisors, and expert educators has popped up to help beauty brands reap the benefits from smart training […]

<strong>Four Brands That Reached Retail Success with Landing </strong>

Since we got our start in 2016, Landing has helped over 100 brands break into U.S. beauty retail. A resource for leading retailers like Ulta, Target, Dermstore and more, our platform helps brands connect with retail buyers and support sell-through once they’re in store. Today, some of the most exciting emerging brands that you see […]

What You Missed From Our K-Beauty Webinar

  Since it first hit the American beauty scene in the 1980s with just a few large brands, K-Beauty has experienced an enormous surge in the U.S. market–reaching a peak between 2013 and 2017 when Korean exports to the United States increased by 389%.  Today, the K-Beauty landscape in the U.S. market is experiencing a […]

The Big Changes Coming Soon to Landing International

Since Landing launched in 2016, we’ve had a vision of using technology to level the retail playing field in the beauty industry. With this vision in our sights, we’ve spent the last two years developing some exciting updates to our platform and the way we do business with our brand partners. Here’s a sneak peek […]

Why DTC Indie Brands Are Turning to Retail

For the last ten years, DTC beauty brands have been winning hearts and dollars, securing ungated access to a loyal customer base without sacrificing precious margin to retail partners. During the COVID pandemic, these brands were able to weather the storm in large part thanks to their independence. But as we emerge from the pandemic, […]

Why Diversity and Inclusivity Are Vital in Beauty

Since its inception, Landing has been committed to advancing inclusivity, diversity and ethical business in beauty and wellness. By championing brands committed to these values–both large and small–we hope to create a more positive future for our industry and the people who love beauty.  As a minority and woman-owned business, these values have long been […]

Four Things Sales Associates Want Brands to Know

When your brand is available at thousands of retail locations across the nation, it can be hard to know what’s happening at the store level. That’s why it’s so important for brands to have a close connection to the sales associates that interact with customers every day. Here at Landing, we’re lucky to welcome two […]

Landing’s Training Tool: A Retailer’s Guide

Training is essential to a brand’s success at retail. But for many indie brands, the large budgets required for a nationwide training team are often out of reach. Landing’s Training Tool is a digital-first solution designed by beauty experts to help indie brands bridge the gap–making it easier for retailers like you to take a […]

Landing Marketplace 101: A Retailer’s Guide

Designed by beauty experts, Landing Marketplace makes it easier than ever to discover new indie brands that meet the evolving needs of today’s beauty customer. With tools to help you manage the full sourcing and ordering lifecycle, our Marketplace contains hundreds of brands from around the world that are poised for retail success. Here’s a […]