For decades, training has been considered one of the most tried-and-true ways to improve beauty retail sales and increase customer awareness. An entire B2B industry of consultants, sales advisors, and expert educators has popped up to help beauty brands reap the benefits from smart training programs. And yet, in an industry that can be tight-lipped …
Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out …
3 Reasons Why Consumers Aren’t Buying Your Product Read More »
The role of the beauty advisor in promoting brand awareness is often enormously undervalued throughout the beauty industry. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that these advisors are falling in love with your brand and sharing …
7 Tips For Increasing Beauty Advisor Product Knowledge Read More »
Examining the past, present and future of the industry’s fast-growing segment Since the early 2000s, clean beauty has taken the industry by storm: launching thousands of new brands from relative anonymity to superstardom. But as we look back on the last two decades of category growth, the clean beauty movement is experiencing a sea change. As …
K-Beauty mask brand, Leaders Cosmetics, was an early leader in South Korea and the U.S. It touted nationwide distribution in Ulta but seeked expansion in its retail channels. In 2016, Landing was hired by Leaders to develop a retail strategy and help expand its retail footprint. First, Landing sought to establish differentiation from the countless mask …
In 2016, COSRX was a little known brand in South Korea sold primarily in online channels. COSRX was interested in exploring retail and expanding into the U.S. market. Landing partnered with COSRX to establish its U.S. retail strategy and expansion. Initially, Landing targeted younger demographic retailers such as Urban Outfitters and influential single location retailers …
