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Landing International Partners with JCPenney

We’re proud to be partnering with JCPenney on its new beauty retail experience: JCPenney Beauty. The hyper-inclusive shopping experience is driven by customer demand for minority-owned brands that meet the needs of every demographic.  Coming this October, seventeen of Landing’s minority-owned, indie brands will launch into ten select JCPenney stores and online at, with …

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Essence Ventures Acquires Beautycon Out Of Foreclosure Beauty Matter | 13 September 2021 Beautycon Media is positioned as the global community for content creators, celebrities, and fans, to come together to celebrate all things fashion, beauty, style, and lifestyle—the passion points of Gen Z and millennials. Beautycon Media Inc.’s assets have been acquired out of foreclosure …

09-16-21 Read More »

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Social commerce app Flip emerges as the TikTok of online beauty shopping Glossy | 7 September 2021 While TikTok has been adding e-commerce functionality to its platform, beauty shopping startup Flip has gone all-in on bringing buying to the short video experience. Launched in 2019, U.S.-based Flip announced $28 million in Series A funding on …

09-06-2021 Read More »

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DEFINING THE FEMALE HAIR LOSS OPPORTUNITY Beauty Matter | 14 July 2021 Hair loss is not a new concern, but the category has witnessed growth, with online searches for hair loss rising by 8% in the last year. Hair loss is currently a $7 billion market, and according to hair loss provider Kerastem, alopecia patients …

08-23-21 Read More »

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Clean Beauty Is Under Fire, But That Hasn’t Stopped Clean Brands And E-Tailers From Multiplying Beauty Independent | Claire Mccormack As the clean beauty debate rages on among beauty industry cognoscenti—i.e., what does the term “clean beauty” even mean?—unfazed entrepreneurs continue to swell the clean beauty and wellness ranks with new brands and services that …

08-09-21 Read More »

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Landing Featured in THR

The Latest Trend in Skincare Is Snail Mucus Hollywood generally embraces — if not publicly, then privately — any treatment, procedure or ingredient that promises miraculous fountain-of-youth-like results, and the latest trend to make its way stateside is no different, though it’s a little cringe-worthy. Snail slime, technically known as snail mucinor mucus, is a popular …

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What Beauty Entrepreneurs Need To Know To Develop Clean Beauty Brands Relevant To Today’s Consumers Beauty Independent | 21 June 2021 The promise of clean ingredients is a purchase motivator in the contemporary beauty market. “What has changed has really been the sourcing,” said Peri, adding that brand founders are increasingly educating themselves on the …

07-02-21 Read More »

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