Peach & Lily reverses its educational marketing strategy Glossy | 4 February 2021 K-beauty brand Peach & Lily is taking a new approach to its educational marketing, as it attempts to inverse the typical product launch strategy. Instead of announcing a new product and spending the following weeks explaining to customers why they need or …
Hims, the telehealth startup, saw its shares slip in their trading debut — and that’s fine with its CEO Tech Crunch | 21 January 2021 There are a number of core differences between us and public and private players. First is our real focus on diversifying our offerings. With our focus on sexual health, dermatology, …
Will ‘luxury’ beauty retail exist in 2021? Glossy | 4 January 2021 While some luxury brands see the current value of a larger swath of consumers via marketplaces and essential doors, others are standing firm on their tight retail footprint to maintain positioning. In other words, convenience doesn’t necessarily mean luxury to them. Biologique Recherche, …
A legal challenge for Amazon, and boom times for TikTok: Modern Retail’s top trends for 2021 Modern Retail | 24 December 2021 A huge boost to DTC… but will it last? Anna Hensel, startups editors: “We wrote a few stories in 2019 predicting that 2020 would be the year that a lot of these direct-to-consumer …
