Four Retail Experts on Why Training Is Essential
When faced with what has traditionally been a high-cost endeavor, many indie brands are left wondering: Is the expense of training really worth it? The answer is a resounding yes. Across the industry, brand founders and retailers alike have validated that smart training programs can make a huge difference in your retail sales. Here are […]
How to Shift Your Training Strategy for the COVID Era
There’s no doubt about it: for your brand to succeed at retail, you must have a plan to train in-store sales associates. But with COVID restrictions, travel woes, and staffing shortages, executing a solid training program is no small task. Here are a few ways to respond to COVID era changes and adapt your training […]
What to Pitch: December
December is not a busy month for pitching but January is just around the corner so this is a good time to finish your following year product and promotional planning.
How to Win at Retail in 2022
The New Year is officially here, and with it a whole new set of retail sales goals. So how can you set your brand up for success? Here are a few things to keep in mind as you create your annual gameplan. Pitch the Right Retailers: So you think sending hundreds of boilerplate pitch emails […]
What Does It Mean to Be an Ethical Beauty Brand in 2022?
For over a decade, clean beauty has been one of our industry’s fastest growing categories.
Landing’s Biggest Beauty Retail Insights of 2021
With the economy still reeling from the effects of the COVID-19 pandemic, 2021 was an interesting year for beauty retail. While the industry is rapidly changing, retail shows no signs of slowing down. Here are a few of our experts’ top insights from this year. Brick & Mortar is Alive and Well: When COVID first […]
A Former Amazon Exec’s Top Tips For Growing Your Amazon Business
There’s no doubt about it: today’s customer buys nearly everything they need on Amazon. While many shoppers still turn to traditional retail for their beauty needs, more and more are turning to Amazon every year. For small brands, an Amazon storefront can be a big win: an opportunity to reach new customers and grow your […]
7 Takeaways from Beauty Connect West’s Disruption in Retail Panel
Landing founder and CEO Sarah Chung joined Romain Gaillard, founder and CEO of The Detox Market, and Oliver Garfield, CEO of CosBar, at Beauty Connect West’s Disruption in Retail Panel. A unique glimpse into a retailer’s perspective on the future of the beauty industry, the panel offered key insights on how brands and retailers can […]
5 Takeaways from Glossy’s Clean Beauty Summit
On Monday, November 15, Landing CEO Sarah Chung was joined by Jeannie Jarnot, CEO and founder of Beauty Heroes and Elena Severin, senior director of merchandising at The Detox Market, to discuss the future of clean beauty in retail at Glossy’s Clean Beauty Summit. The panel discussed shifting clean beauty standards, customer expectations, and common […]