How to Create a Better Brand Message
How to Create a Better Brand Message Does your brand stand out from the pack? Crafting your brand message is no small task: with thousands of beauty brands on the market, it might feel like it’s all been said before. Here’s how to set yourself apart. Center Your Values: Is your brand committed […]
How to use Landing Marketplace
Expand Your Retail Footprint with Landing Marketplace Hoping to break into more doors? You’ve come to the right place. Follow these easy steps to maximize your Landing subscription and get discovered by leading beauty retail buyers. 1) Publish Your Product Catalog So Buyers Can Discover Your Brand Add your entire collection to Landing Marketplace […]
How to Leverage BeautyFluent at all Your Retail Locations
How to Leverage BeautyFluent at all Your Retail Locations If you’re a Landing Plus or Premium subscriber, you have access to BeautyFluent, our revolutionary mobile training app that makes it easy to give sales associates the info they need to guide customers to your brand on the sales floor. Still figuring out how to use […]
Your Guide to Getting Started
Your Guide to Getting Started Welcome to Landing, your B2B tech platform for boosting sell-in and sell-through at beauty retail. To get the most of our tools, you’ll need to complete your brand profile. This makes it possible to: Get exposed to hundreds of leading beauty buyers Be included in our quarterly pitches to […]
What Beauty Customers Want Right Now
We asked 110 beauty advisors from 52 Ulta and JCPenney Beauty locations what customers ask for most when they come into the store. Here’s what they said: 38 beauty advisors said that customers come in looking for products from influencer brands. 36 beauty advisors said that customers come in looking for viral products […]
Boost Sell-Through at Retail With BeautyFluent
Meet BeautyFluent, the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. “We created BeautyFluent to make training more effective, efficient, and empowering for brands. With BeautyFluent, you don’t need a huge budget or nationwide sales team to tap into a diverse community of […]
See BeautyFluent In Action
BeautyFluent, powered by Landing International, is the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. Our app makes it simple for beauty advisors to discover your product training in 3 easy ways. Scan to Learn Beauty advisor scans your product barcode Instant […]
New Arrival: Clean Circle
We’re proud to announce a new addition to the BeautyFluent app: Clean Circle, an eco-friendly alternative to makeup remover wipes. About Clean Circle: As the first generation daughter of a seamstress with a firm understanding of the textile industry, Founder Lena Cho set out to build a brand focused on sustainability, transparent materials, and […]
How To Find Your Social Following
So you want to build a community on social media? Start with these easy tips to craft a strong strategy and get new organic followers. General Best Practices Authenticity Above All: Choose personality over polish Community > Everything: Engage with your champions to build connection Reach Out: Engage with other similar pages to prompt […]