Boost Sell-Through at Retail With BeautyFluent
Meet BeautyFluent, the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. “We created BeautyFluent to make training more effective, efficient, and empowering for brands. With BeautyFluent, you don’t need a huge budget or nationwide sales team to tap into a diverse community of […]
New Arrival: Valdé Beauty
We’re proud to announce a new addition to the BeautyFluent app: Valdé Beauty. About Valdé Beauty: As the former Chief Merchant at Sephora, Valdé Beauty founder Margarita Arriagada helped hundreds of brands rise to fame, feeling all the while women-and the planet-deserved more. Margarita launched Valdé Beauty in 2020 to honor her mother, Carolina […]
See BeautyFluent In Action
BeautyFluent, powered by Landing International, is the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. Our app makes it simple for beauty advisors to discover your product training in 3 easy ways. Scan to Learn Beauty advisor scans your product barcode Instant […]
3 Things We Learned From BeautyFluencers at Our Latest Event
Last month, we hosted a Galentine’s Day Event exclusively for beauty advisors in Downtown LA. It was an exciting opportunity for BAs across retail to come together and learn about brands like COSRX, Ardell Beauty, Tangle Teezer, and good light cosmetics. As always, the beauty advisors were eager to share their insights and enthusiasm […]
New Arrival: Clean Circle
We’re proud to announce a new addition to the BeautyFluent app: Clean Circle, an eco-friendly alternative to makeup remover wipes. About Clean Circle: As the first generation daughter of a seamstress with a firm understanding of the textile industry, Founder Lena Cho set out to build a brand focused on sustainability, transparent materials, and […]
How To Find Your Social Following
So you want to build a community on social media? Start with these easy tips to craft a strong strategy and get new organic followers. General Best Practices Authenticity Above All: Choose personality over polish Community > Everything: Engage with your champions to build connection Reach Out: Engage with other similar pages to prompt […]
New Arrival: ThatsSmoooth
We’re proud to announce a new addition to the BeautyFluent app: ThatsSmoooth, grooming products made for men of color, by men of color. About ThatsSmoooth: Born in Harlem, ThatsSmoooth founder Miguel Martinez spent decades having to settle for facial shaving products that were not made for his Afro-Latino hair texture and skin type. After […]
What beauty advisors say about your brand
Since we launched BeautyFluent, we’ve gotten to know hundreds of beauty advisors in the BeautyFluent community. Every time we meet, we ask one key question: what can brands do differently to stand out at retail? Here are three pieces of advice beauty advisors have to offer to help you cut through the noise: 1) Add […]
Is Tech Killing Brick and Mortar?
How many times have you heard that tech will spell the demise of in-store shopping? From e-commerce to AR/AI try-on tools, every new technological advancement has sent forecasters predicting the end of brick-and-mortar as we know it. But those predictions haven’t panned out. If the recent retail renaissance has proven anything, it’s that brick-and-mortar will always […]