How to Create a Better Brand Message
How to Create a Better Brand Message Does your brand stand out from the pack? Crafting your brand message is no small task: with thousands of beauty brands on the market, it might feel like it’s all been said before. Here’s how to set yourself apart. Center Your Values: Is your brand committed […]
How to Create a Compelling Brand Video
How to Create a Compelling Brand Video for BeautyFluent Did you know that most beauty advisors like learning about new products and brands by watching videos? But with entertaining TikTok and Instagram content at their fingertips, a boring brand video isn’t going to cut it. Here are a few best practices to help you create […]
How to use Landing Marketplace
Expand Your Retail Footprint with Landing Marketplace Hoping to break into more doors? You’ve come to the right place. Follow these easy steps to maximize your Landing subscription and get discovered by leading beauty retail buyers. 1) Publish Your Product Catalog So Buyers Can Discover Your Brand Add your entire collection to Landing Marketplace […]
How to Leverage BeautyFluent at all Your Retail Locations
How to Leverage BeautyFluent at all Your Retail Locations If you’re a Landing Plus or Premium subscriber, you have access to BeautyFluent, our revolutionary mobile training app that makes it easy to give sales associates the info they need to guide customers to your brand on the sales floor. Still figuring out how to use […]
Your Guide to Getting Started
Your Guide to Getting Started Welcome to Landing, your B2B tech platform for boosting sell-in and sell-through at beauty retail. To get the most of our tools, you’ll need to complete your brand profile. This makes it possible to: Get exposed to hundreds of leading beauty buyers Be included in our quarterly pitches to […]
What Beauty Customers Want Right Now
We asked 110 beauty advisors from 52 Ulta and JCPenney Beauty locations what customers ask for most when they come into the store. Here’s what they said: 38 beauty advisors said that customers come in looking for products from influencer brands. 36 beauty advisors said that customers come in looking for viral products […]
Boost Sell-Through at Retail With BeautyFluent
Meet BeautyFluent, the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. “We created BeautyFluent to make training more effective, efficient, and empowering for brands. With BeautyFluent, you don’t need a huge budget or nationwide sales team to tap into a diverse community of […]
New Arrival: Valdé Beauty
We’re proud to announce a new addition to the BeautyFluent app: Valdé Beauty. About Valdé Beauty: As the former Chief Merchant at Sephora, Valdé Beauty founder Margarita Arriagada helped hundreds of brands rise to fame, feeling all the while women-and the planet-deserved more. Margarita launched Valdé Beauty in 2020 to honor her mother, Carolina […]
See BeautyFluent In Action
BeautyFluent, powered by Landing International, is the first rewards-based training app that helps brands empower retail beauty advisors to flex their influence on the sales floor. Our app makes it simple for beauty advisors to discover your product training in 3 easy ways. Scan to Learn Beauty advisor scans your product barcode Instant […]