100 Women of Influence in 2022

Every year, Entrepreneur selects 100 Women of Influence making strides in innovation, culture, and equity. Alongside beauty industry tycoons like Jennifer Lopez and Nicola Kilner of Deciem, Landing International founder and CEO Sarah Chung Park was recognized for her work helping small, diverse beauty and wellness brands succeed at retail. In the feature, Sarah recalls […]

How to Maximize Your Training ROI

How to Maximize Your Training ROI  For decades, training has been considered one of the most tried-and-true ways to improve beauty retail sales and increase customer awareness. An entire B2B industry of consultants, sales advisors, and expert educators has popped up to help beauty brands reap the benefits from smart training programs. And yet, in […]

New Arrival: Goodlight

About Goodlight: Since 2016, David Yi has been an inspiring voice in the beauty community and used his platform, Very Good Light, to foster a community of inclusivity and a safe space to empower conversations about redefining masculinity. David has since launched a gender-inclusive personal care brand in 2021, Good Light, that believes in beauty […]

Sarah’s JCPenney Beauty Picks

BeautyFluent founder, Sarah Chung Park, has tried thousands of beauty products over her career. So what makes the cut in her routine? Take a peek at her top picks, all available at JCPenney Beauty.   ORG Mineral Peel Face, $36 “This is one of my favorite products when I need a refresh! It gently removes […]

7 Tips For Increasing Beauty Advisor Product Knowledge

The role of the beauty advisor in promoting brand awareness is often enormously undervalued. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that beauty advisors are falling in love with your brand and sharing that love with customers? […]

3 Reasons Why Consumers Aren’t Buying Your Product

Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out […]

Three ways the Beautyfluent app wants to change beauty advisor training

A new app brings brands and beauty advisors together in a digital space, hoping to solve retail problems for both. Beautyfluent, powered by Landing International, launched in April as an education and training tool for beauty advisors in-store. There are around 1200 advisors between JC Penney and Ulta on the app which allows them to […]

3 Reasons Why Consumers Aren’t Buying Your Product

Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out […]

7 Tips For Increasing Beauty Advisor Product Knowledge

The role of the beauty advisor in promoting brand awareness is often enormously undervalued throughout the beauty industry. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that these advisors are falling in love with your brand and sharing […]