7 Tips For Increasing Beauty Advisor Product Knowledge

The role of the beauty advisor in promoting brand awareness is often enormously undervalued. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that beauty advisors are falling in love with your brand and sharing that love with customers? […]

3 Reasons Why Consumers Aren’t Buying Your Product

Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out […]

Three ways the Beautyfluent app wants to change beauty advisor training

A new app brings brands and beauty advisors together in a digital space, hoping to solve retail problems for both. Beautyfluent, powered by Landing International, launched in April as an education and training tool for beauty advisors in-store. There are around 1200 advisors between JC Penney and Ulta on the app which allows them to […]

3 Reasons Why Consumers Aren’t Buying Your Product

Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out […]

7 Tips For Increasing Beauty Advisor Product Knowledge

The role of the beauty advisor in promoting brand awareness is often enormously undervalued throughout the beauty industry. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that these advisors are falling in love with your brand and sharing […]

Retail Experts’ Top Training Tips From Our BeautyMatter Webinar

Thinking of devoting more of your marketing budget to influencers than retail training? You might want to think again. Landing International founder Sarah Chung sat down with BeautyMatter founder Kelly Kovack, Cos Bar CEO Oliver Garfield, BeautyStat co-founder Paul Wahlgren, and Rare Beauty Brands CEO Chris Hobson to discuss the critical importance of retail training […]

Are Beauty Advisors the New Beauty Influencers?

Just two short years ago, economists and cosmetics industry experts wondered if COVID would be the final nail in retail’s coffin. Over 12,000 stores closed in 2020, on the heels of a similar downturn in 2019 that some labeled “The Retail Apocalypse.” But as we emerge from the darkest days of the pandemic, retail is […]

BeautyFluent: Retail Sales Training Made Easy

Your products are finally available in retail stores: congratulations! But what happens next? Between drawing up marketing plans and managing the operational logistics of breaking into retail, many brands forget one critical piece: retail sales training. This essential educational initiative ensures that beauty advisors working in retail stores know your brand exists and understand how […]

Landing International Pinpoints Beauty Advisors as the Next Class of Influencers

In the beauty industry, it pays to have people talking. For Landing International, the B2B technology company that provides web and mobile tools to beauty and wellness brands to connect with buyers and succeed at retail, retailer’s beauty advisors hold the key for brands to connect with a greater, more meaningful influencer base. These advisors are quite literally where the customer […]